In the year of product launches, Porsche maintains stable sales in the first half of 2024: a total of 155,945 vehicles were handed over to customers worldwide between January and June.
This corresponds to a moderate decrease of seven percent compared to the previous year. With the Cayenne, Panamera, Macan, Taycan and 911, the sports car manufacturer is currently updating five of its six model series. The associated transitions are complex and temporarily lead to gaps in the range in individual markets and model series. Nevertheless, Porsche has shown itself to be robust over the past six months.
In Europe (excluding Germany), Porsche
delivered 38,611 vehicles in the first half of the year, an increase of
six percent compared to the same period last year. In the home market
of Germany, the number of vehicles delivered even rose by 22 percent. A
total of 20,811 units were handed over to customers. In China, the
sports car manufacturer delivered 29,551 vehicles from January to June, a
decrease of 33 percent. The main reasons for this still are the ongoing
tense economic situation in the Chinese market and the focus on
value-oriented sales. In North America, Porsche delivered 39,558
vehicles to its customers, a decrease of six percent. Following
customs-related delays in the delivery of some vehicle models in the
first quarter, the region was able to catch up noticeably, posting its
strongest quarterly performance. In the overseas and emerging markets,
27,414 vehicles were handed over to customers. This corresponds to the
high level of the previous year.
With 54,587 units, the Cayenne
recorded the most deliveries in the first half of the year (+16
percent). The Macan went to 39,167 customers. This represents a drop of
18 percent, which is due to the model changeover in many markets. The
iconic 911 sports car continues to be very popular with customers:
28,212 911s were delivered worldwide (+8 percent). The Panamera went to
13,255 customers (-25 percent). The decline can be explained by the
current model change. This also applies to the Taycan. In the first half
of the year, 8,838 customers took delivery of the Taycan (-51 percent).
The 718 Boxster and 718 Cayman models achieved 11,886 deliveries, which
corresponds to growth of 8 percent.
