JLR has joined forces with global tyre manufacturer Pirelli in a global automotive industry‑first commitment to use FSC‑certified natural rubber tyres across its range of modern luxury vehicles.
The luxury car manufacturer will be the first to adopt FSC‑certified tyres at scale, transitioning all tyres from Pirelli across its entire portfolio, debuting on the new Range Rover Electric. The commitment will amount to over 250,000 FSC‑certified tyres per year.
The collaboration between JLR and
Pirelli represents a significant step in increasingly sustainable tyre
production and adoption, supporting the preservation of forests and
promoting sustainable development.
As part of its Reimagine
strategy, JLR is fully committed to responsible sourcing, including
working to ensure natural rubber used in its tyre production is
traceable across every processing stage through to origin.
The
complex Forest Stewardship Council (FSC) chain of custody certification
process verifies that FSC‑certified material has been identified and
separated from non‑certified material as it makes its way along the
supply chain, from the plantations to the tyre manufacturer meaning it
is fully verified to be sustainably farmed to the highest standards.
FSC
insights show that awareness and understanding of the FSC logo is
increasing, a 2023 survey revealed 77% of people in the UK recognise the
FSC logo and 71% would be very or fairly likely to give preference to
FSC‑certified products.
In addition to introducing FSC‑certified
products across JLR’s portfolio, Pirelli and JLR are working together
to increase the percentage of sustainable and recycled content of all
tyres supplied to JLR as they work towards shared sustainability
ambitions.
JLR has also strengthened its global sourcing
process to enable supplier evaluation on ESG criteria, as part of its
effort to set new benchmarks for environmental, societal and community
impact as a luxury business. By empowering buyers to collect
supplier‑specific ESG data it can identify and select suppliers that can
demonstrate they meet the highest standards relating to environmental
performance, labour practices, and social responsibility.
