Hyundai has reaffirmed its global design leadership by winning a prestigious 2024 Red Dot Award for the SantaFe in the Product Design: Cars and Motorcycles category. By winning one of the world’s top three design awards, Hyundai demonstrates the excellence of its customer-centric, lifestyle-driven design.
With its "Open for More" design concept, the fifth-generation SantaFe midsize SUV accommodates outdoor pursuits by offering a class-leading, terrace-like living space at the rear made possible by its extended wheelbase and enlarged tailgate opening. This longer wheelbase also facilitates enhanced third-row seating, ensuring a comfortable ride.
The all-new SantaFe features a boxy shape and distinctive silhouette derived from its long wheelbase and wide tailgate area. The front of the vehicle creates a grandeur with its high hood, H-shaped headlamps and bold fenders. The H-shaped design elements reinterpret Hyundai’s ‘H’ emblem. The lengthened wheelbase accommodates a bold roofline, powerful volume around the fenders, sharply defined wheel arches, shortened front overhang and 21-inch wheels. The rear end is balanced and simplified with H-shaped taillights.
The interior offers generous living space and a terrace-like feel when the tailgate is open. The foldable second- and third-row seats provide class-leading interior space. The refined interior emphasizes horizontal and vertical lines with an H-motif design. High-tech features include a Panoramic Curved Display and dual wireless charging. Sustainable materials are incorporated, including recycled plastic and eco-friendly leatherette. The colors of the interior and exterior are inspired by natural light, bringing inspiration and vitality to everyday life and adventures.
Hosted by Design Zentrum Nordrhein Westfalen in Germany, the Red Dot Award is one of the world’s largest design competitions. The award breaks down into three different disciplines - Product Design, Brand & Communication Design and Design Concept - to better appraise the diversity in the field of design. The Red Dot Award: Design Concept invites designers, design studios, companies, and universities to challenge the status quo and present their most exciting design concepts and prototypes to an international panel of design experts.
