Hyundai will reveal how driving the all-new Ioniq 5 N can ignite excitement among drivers. Through a groundbreaking experiment, the company's inaugural high-performance electric car will demonstrate its capability to elevate drivers' moods, showcasing that it's more than just a regular sports car.
For five days during the peak of
winter, the Ioniq 5 N will be showcased in Rjukan, Norway, and
surrounding regions around - renowned amongst the darkest places in
Europe. During this time, a selected group of participants will have the
exclusive opportunity to embark on exhilarating test drives with the
new model.
The company is exploring the field of neuroscience by
observing how driving the all-electric sportscar positively affects the
mind and body. Before and after each test drive, a neuroscientist will
measure the biological and neurological changes of the drivers. For the
first time, scientific data will record and back up the claim that, with
the Ioniq 5 N, customers "never just drive".
"This experiment is
a unique opportunity. Working with a neuroscientist, Hyundai will prove
how the all-electric and high-performance driving experience of the
all-new Ioniq 5 N can boost excitement in drivers - even during the
darkest of winters. This experiment underscores Hyundai’s commitment to
not only meeting the pragmatic mobility needs of our customers but also
addressing their emotional aspirations with innovation," said
Andreas-Christoph Hofmann, Vice President Marketing, Product & PR at
Hyundai Motor Europe.
The experiment will be conducted in February of this year. For more information, please visit https://www.hyundai.com/eu/model-landingpage/ioniq5-n-never-just-drive.html.
