Honda
has been conducting business based on its global brand slogan: The
Power of Dreams - How we move you. This slogan conveys the message that
Honda will create mobility products and services which enable people to
“transcend various constraints such as time and place,” and to “augment
their abilities and possibilities”. With such mobility products and
services, Honda will support the realization of dreams of more people
and become the driving force that moves society forward.
Moreover,
Honda is aiming to realize carbon neutrality for all products and
corporate activities Honda is involved in by 2050. To this end, the
company is pursuing electrification to achieve its automobile
electrification target of “increasing the ratio of EV and FCEV sales to
100% globally by 2040.”
At
its booth and through its special CES 2024 website, Honda will showcase
various items including the global EV series models and some key
technologies which represent the significant transformation Honda is
currently undergoing in line with the spirit of the global brand slogan
and the direction of electrification.
The
Honda press conference at CES will be held on Tuesday, January 9, 2024,
with both Toshihiro Mibe, Global CEO and Shinji Aoyama, Global EVP
scheduled to speak to convey Honda’s vision for an EV-based society and
to present the world premiere of the company’s new, global EV series.
