Mitsubishi announced the all-new Xforce has been selected as a gold award winner in the VMARK Vietnam Design Award 2023 in the Best Transportation Design category. This marks the first time that Mitsubishi has won the VMARK Vietnam Design Award.
Established in 2018, the VMARK Vietnam Design Award is organized by the Vietnam Design Association (VDAS) based in HCMC, Vietnam. This year, a jury of 30 internationally renowned design practitioners evaluated design projects from Vietnam and around the world, and each entry was evaluated against criteria for innovation, green design, identity, functionality and community. Gold awards are given to particularly outstanding designs, and this year, 16 projects were selected as gold award winners out of a total of 700 entries.
The all-new Xforce is a compact SUV
that provides comfort and practicality including a spacious cabin and
versatile storage spaces well-balanced in a maneuverable, compact body
size, as well as offering road handling that allows safe, secure ride in
various weather or road conditions. Based on the design concept of
Silky & Solid, the upper part of the body expresses an airy
silkiness, while the lower part of the body adopts solid and powerful
proportions, creating a stylish yet robust, authentic SUV styling.
Inside, a large monolithic display panel integrates a 12.3-inch
Smartphone-link Display Audio and a digital driver display to create a
sophisticated interior with a cutting-edge feel.
In attending
the VMARK Vietnam Design Award 2023 ceremony, Naoki Akita, program
design director of Mitsubishi, commented: "In addition to the robustness
and powerfulness characteristic of Mitsubishi, we pursued a stylish,
energetic and distinctive design for the all-new Xforce. We are honored
that the Xforce has been recognized with a VMARK Vietnam Design Award,
which has been increasing its presence in recent years. The all-new
Xforce is set to launch in Vietnam early next year, so we will further
promote its appeal to even more customers, with this award as
encouragement."