Hyundai reasserted its global design leadership by winning three prestigious Red Dot Awards for its acclaimed N Vision 74 concept, next-generation Seon integrated infotainment design system and Hyundai Sans UI mobility UX typeface.
The N Vision 74 received a distinction
in the Mobility & Transportation category in the Red Dot Award:
Design Concept. The N Vision 74 high-performance hydrogen electric
hybrid vehicle represents the past, present and future of the brand. It
demonstrates the brand’s design vision for driving fun in a sustainable
future.
More than a concept car, this ‘Rolling Lab’ is used for
research, development and verification before its high-performance,
motorsport-inspired technologies are applied to mass-produced models.
The N Vision 74 also pays homage to the design of the Pony Coupe concept
that Hyundai presented in 1974. The Rolling Lab inherited the purity of
the Pony Coupe concept, the dynamic proportions of the side silhouette
and the special B‒pillar design with motorsport inspired details added.
The
company also took two wins in the Red Dot Award: Brands &
Communication Design 2023 for its connected car navigation cockpit
(ccNC) infotainment system and its digital font.
Recognized in
the Interface & User Experience Design category, Seon, which means
"Line" in Korean, is a completely new design system applied to Hyundai’s
ccNC infotainment system. With the motif of the horizontal lines
existing in nature, the company developed ‘Seon’ from small graphic
components to the entire display, and based on this, it completed the
simple and flat graphic style of Hyundai. This graphic concept was
designed to perfectly harmonize with the vehicle’s interior and exterior
designs, including the consistency between displays.
Hyundai’s
ccNC infotainment system applies the same grid system and common
components for a consistent user experience between displays. In
particular, the display hierarchy has been more clearly defined to make
it easier for drivers to use while driving. Over the years, Hyundai has
worked on rearranging and optimizing features and information to make it
easy for users to find and access. These efforts have led to the
application of the company’s unique infotainment system that provides
optimal usability in the driving environment and a consistent user
experience across the entire display.
Recognized in the
Typography category, Hyundai Sans UI is the company’s next-generation
mobility user experience (UX) digital typeface. It was designed with
mobility UX characteristics in mind but also software functionality
based on aesthetics, legibility and brand identity.
Hyundai Sans
UI inherits the formative design characteristics of Hyundai’s brand
typeface, Hyundai Sans. It also aims to provide optimal legibility in
various driving situations and environments. In terms of visual
structure, Hyundai Sans UI supports diversified typeface weight. By
giving hierarchal order to the UI system, complex information can be
displayed briefly. The italic typeface enables a delicate expression on
the UI system and utilizes the typography suitable for each function.
Hosted
by Design Zentrum Nordrhein Westfalen in Germany, Red Dot Award is one
of the world’s largest design competitions. The award breaks down into
three different disciplines - Product Design, Brand & Communication
Design and Design Concept - to better appraise the diversity in the
field of design.