Following the long-standing relationship and successful launch of the Px8 McLaren Edition headphones at the end of 2022, the partnership between McLaren and Bowers & Wilkins continues to thrive with the launch of the new 750S.
The lightest and most powerful
series-production McLaren, the 750S boasts an improved infotainment
system, enhances external features, as well as a new Bowers &
Wilkins Surround Sound audio system. The new V8-engined, rear-wheel
drive 750S - which is available in coupe and convertible form - is
unashamedly a supercar for the purist.
The key improvement of the
Bowers & Wilkins system is the inclusion of the brand’s proprietary
Continuum Cone. Originally developed by Bowers & Wilkins for its
award-winning 800 Series Diamond loudspeakers, as found in Abbey Road
Studios, and refined over 8 years of intensive development, the
revolutionary Continuum Cone uses its composite construction to absorb
vibrations that can impair the performance of a conventional drive unit.
Two
100mm Continuum midrange speakers are fitted, one in each car door. The
result is a more open, neutral performance that reproduces the original
recording as faithfully as possible and reveals details in your music
that conventional automotive audio systems simply cannot uncover.
Five
25mm Nautilus Aluminium Double Dome tweeters can be found in the
dashboard, A-pillar and in the rear of the new 750S. Each tweeter
features Nautilus diffusers: spiralling channels that dissipate
reflected sound waves that emanate from the rear of the drive unit to
deliver cleaner, more natural-sounding high frequencies.
The
high-power system, which has been developed specifically for the 750S by
Bowers & Wilkins, also features the premium audio specialist’s
trademark central Tweeter-on-Top for incredible sound fidelity. The
system is completed by three further midrange speakers and two Rohacell
bass drivers, giving a total of 12 high-performance speakers. The result
is sound that’s superbly detailed, with unwanted resonances reduced to a
minimum.
Alongside all of this advanced technology, the new
Surround Sound System in the 750S benefits from a collaborative design,
enabling Bowers & Wilkins’ proven technologies to deliver an
automotive audio system that reveals the most authentic reproduction of
the original recording possible, a philosophy Bowers & Wilkins
refers to as True Sound.
"The long-standing partnership between
McLaren and Bowers & Wilkins began with a conversation about how we
can work together to enhance the occupant’s audio experience, which we
know is fundamental to how our customers experience a McLaren supercar.
By combining our respective expertise in automotive and audio
engineering, together McLaren and Bowers & Wilkins have created a
thrilling and immersive audio environment. Great care, thought and
expertise was dedicated to finding the precise placement and calibration
of the new Bowers & Wilkins audio system in the 750S to ensure that
the occupants enjoy unparalleled sound quality, adding an additional
layer of enjoyment to the McLaren experience," said Andrea Bermudez,
Global Marketing Director, McLaren Automotive.
