Through Nissan Ambition 2030, its long-term vision announced in 2021, Nissan aims to expand the possibilities of mobility and society by providing experiences that inspire confidence and excitement, and enable closer connections between people and broader society. In line with business progress under the vision, Nissan announces new initiatives related to its electrification strategy.
Through these efforts, Nissan will further promote the democratization of EVs and e-Power models to meet the needs of individual markets, improve the competitiveness of development and manufacturing globally, and further accelerate the electrification strategy to achieve Nissan Ambition 2030.
As part of Nissan Ambition 2030,
Nissan announced its plan to 23 electrified vehicles, including 15 EVs,
by 2030. In response to changes in customer needs and the business
environment, Nissan has revised its plan to further accelerate
electrification.
Nissan will increase the number of models to
meet the growing needs of customers for exciting and diverse electrified
vehicles, introducing 27 new electrified models, including 19 new EVs,
by fiscal year 2030. As a result, the electrification sales mix across
the Nissan and Infiniti brands by 2030 is projected to increase to more
than 55% globally, up from the previous forecast of 50%.
In line
with the progress of electrified vehicle penetration, Nissan’s latest
forecast for its sales mix of electrified vehicles sold in major markets
in fiscal year 2026 is expected: Europe 98% (up from 75%), Japan 58%
(up from 55%), China 35% (from 40%) and United States 40% (EV only; by
fiscal year 2030).
This will increase the global sales mix of
electrified vehicles from the planned 40 percent when the vision was
announced to more than 44 percent by fiscal year 2026. To address rapid
market changes in China, in 2024 Nissan plans to launch an EV designed
specifically for the market. In Europe, Nissan will continue its robust
electrification plans and will also explore stronger collaboration with
the Alliance.
Nissan intends to further enhance customer
experience through personalized services for a long term engagement.
Nissan will boost its Connected Car Service strategy from enriched
on-board content to enabling on-demand functions to cater to
diversifying customer needs. The company aims to achieve this through
Software Defined Vehicles and is already demonstrated by e-architecture
currently installed in the Nissan Ariya and will be available in more
models in the coming years.
