Since its original debut as Hyundai’s high-end sedan in 1986, the Grandeur has led the Korean sedan market, with design and innovations that stand for success and premium quality. The seventh-generation Grandeur has evolved into a model with a new level of refinement and sophistication, full of innovative design cues and high-tech details, which reflects the great transformation happening in the mobility sector without losing sight of the model’s tremendous heritage.
The Grandeur’s exterior design takes
inspiration from previous models and applies Hyundai’s philosophy to
reflect on its past while setting a course for the future.
One
of the model’s most prominent aspects is its pure volume and excellent
sense of proportions that balance premium and dynamic styling
attributes. The all-new Grandeur is defined by a Seamless Horizon Lamp
inspired by the first light of dawn, accentuating the model’s wide
stance and harmonizing with its parametric jewel grill. The Seamless
Horizon Lamp is a perfect fusion of technology and art and characterizes
the Grandeur’s future-focused design sensibility.
The large
sedan’s pure volume is accentuated by a single character line that runs
smoothly and horizontally from the headlamps to the rear combination
lamp over clean, uncluttered body sides with frameless doors and
auto-flush handles that reflect the model’s contemporary style and
refinement.
The Grandeur’s stretched wheelbase harmonizes with
the boldly receding cowl point and C-pillar to provide an excellent
sense of spaciousness as well as dynamic and sporty proportions.
The
"Seamless Horizon" design is also applied to the signature combination
lamp that spans the taut rear end, emphasizing the model’s slim yet
confident stance.
For the all-new Grandeur, Hyundai created a wrap-around interior space trimmed in premium and sustainable materials to provide a clean, comfortable respite for busy lives. The ambient mood lighting spreads softly across the door trim and the front of the dashboard, and interactive lighting on the upper right of the integrated display provides a new user experience. The pattern details on the door trim are designed with a delicate Korean aesthetic. Together, these elements provide passengers a calming space for relaxation and recovery.
The steering wheel was also inspired by the single-spoke design of the first-generation Grandeur and reborn in its current form by integrating and rearranging controls to provide a more optimized layout for the driver. With the gear knob moved to the steering wheel, the console space provides neat and clean storage conveniences and wireless charging tailored for diverse customer lifestyles and connectivity needs.
On the sleekly styled interior surfaces, designers applied real wood, aluminum and naturally dyed Napa leather quilted in a traditional Korean pattern to provide further differentiation and refinement. The sedan’s interior and exterior abound with sustainable materials. In addition to eco-process Napa leather, there is hygienic, anti-bacterial leather applied to various touchpoints.
We will learn more about the all-new Hyundai Grandeur when it finally launches in its home market in Korea. The first deliveries are expected to commence in the third quarter of 2023.
