Genesis ranked first overall and top among premium brands for the second consecutive year. With an Innovation Index score of 643, Genesis secured a resounding victory, finishing more than 50 points above of the second-place brand.
Meanwhile, Hyundai ranked highest
among mass market brands for the third consecutive year, with Kia coming
second in another excellent result.
Based on the responses of
84,165 owners who were surveyed after 90 days of ownership of new 2022
model-year vehicles, the U.S. TXI Study analyzed 35 automotive
technologies divided across four categories: convenience, emerging
automation, energy and sustainability, and infotainment and
connectivity. The study measures how effectively each automotive brand
brings technologies to market, measured on a 1,000-point scale.
Both
"Market Depth" and "Excellence in Execution" were given equal weight in
the final scoring, evaluating both the penetration of advanced
technologies throughout a manufacturer’s range and consumers’ own
assessment of the quality of its implementation.
The study’s
findings demonstrate the dedication not just to technological
innovation, but to reliability and customer satisfaction, across all
three automotive brands of Hyundai.
