The partnership with InfiniteWorld, which announced entry into an agreement with Aries I Corporation in December 2021, will enable McLaren to offer customers a deeper, more engaged digital experience, including the creation and minting of original NFTs (non-fungible tokens) and digital artwork that will represent McLaren’s luxury supercars and hypercars.
Select NFTs may be offered with
additional unique benefits, including access to exclusive, buyer-only
experiences. All will then be made available on a McLaren marketplace. As part of the new partnership, the InfiniteWorld brand will be represented on the McLaren partner stack.
"Our
decision to select InfiniteWorld to partner with to enter the metaverse
is the next step in our digital Web3 journey. Increasingly in demand
from our customers and fans alike, this exciting new partnership will
draw on InfiniteWorld’s leading expertise to create and offer a range of
digital content on the McLaren marketplace. The partnership aims to
push the boundaries and elevate the experience, characteristics both
synonymous with the McLaren brand in everything we do," said Gareth
Dunsmore, Chief Marketing Officer, McLaren Automotive.
"InfiniteWorld
is delighted to be chosen as McLaren’s official metaverse partner. We
offer the best-in-class technology and design for Web3 experiences.
InfiniteWorld will soon provide McLaren’s customers ground-breaking
enhanced and exclusive digital experiences to elevate their membership
in the McLaren universe. InfiniteWorld looks forward to leveraging our
advanced NFT and metaverse infrastructure to showcase McLaren's
exceptional and compelling products and experiences in the metaverse.
Our industry-leading expertise in NFTs and branded digital experiences
positions InfiniteWorld to deliver on McLaren's ambitious goals in this
rapidly developing and expanding space," said Yonathan Lapchik, Chief
Executive Officer, InfiniteWorld.
