Turnover reached the all-time high of €1.95 billion, a 19% increase over 2020. Efficient management supported by the launch of new models drove operating profit to a level never previously seen. The operating margin more than doubled compared to 2018 and reached 20.2%, a profitability level in line with the luxury industry. This excellent performance translates into an operating income of €393 million, up by a massive 49% compared to 2020 (€264 million). As part of an ambitious strategic plan to include the highest investment in the company’s history (€1.8 billion over the next five years, entirely self-financed), Lamborghini has its eyes on an even more challenging financial goal for the upcoming years: to push up its profitability to between 22% and 25%.
2021 was also the best year ever on a
commercial level, with 8,405 cars delivered globally (+13% compared to
2020). Overall, the three macro-regions where Lamborghini can be found
grew by double digits: America (+14%), Asia Pacific (+14%) and EMEA
(Europe, Middle East and Africa, +12%), in which 34%, 27%, and 39% of
global volumes, respectively, are evenly divided.
With regard to
sales, the United States held on to the top spot (2,472 units, +11%),
followed by China leaping into second place (935, +55%), Germany (706,
+16%) and the United Kingdom (564, +9%). Lamborghini also witnessed an
increase in its home market, Italy: +4%, with a total of 359 vehicles
delivered.
In terms of models, there was success for the Urus
Super SUV with 5,021 units delivered, followed by the V10-powered
Huracan, which saw a huge increase in sales to 2,586 units generated by
the strong impetus provided by the Huracan STO. In addition, 798
Aventadors (V12 model) were delivered across the world.
In the
coming months, Lamborghini will unveil innovations for the Huracan and
Urus, two for each model, to then conclude the age of internal
combustion engines and move on to hybridization, commencing with the
arrival of the model replacing the Aventador in 2023.
In the year
just ended Lamborghini announced its ambitious Direzione Cor Tauri
strategy, named after the brightest star in the constellation of Taurus.
It will be a two-phase path to an electric future while remaining true
to the brand’s DNA. In the first phase, the transition to hybrid, the
company will introduce its first model with hybrid technology in 2023
before going on to complete the hybridization of the entire range by
2024 and achieve a 50% cut in CO2 emissions. The last phase, complete
electrification, will start in the second half of the decade, with the
introduction of a fourth model, that will be fully electric, to sit
alongside the hybrid lineup.
