Each Bronco Off-Roadeo experience will put Bronco brand drivers to the test across 50 miles of curated trails over a day and a half, while teaching them about the capabilities and performance of their all-new two- and four-door Bronco SUV and Bronco Sport Badlands and First Edition SUV. Three more Off-Roadeo adventure parks are due to open later this year in Mt. Potosi, Nevada; Moab, Utah; and the Northeast United States.
Each location features off-road
courses expertly designed and curated with the assistance of legendary
names in off-roading, such as Professional Fun-Haver Vaughn Gittin Jr.,
King of the Hammers champion Loren Healy and renowned off-road
experiential manager Bob Burns. The four locations are designed to
challenge attendees with hardcore desert running, rock crawling and
trail riding.
Horseshoe Bay features stunning sunsets and rugged
ranches where wild broncos run free. Bronco 4x4 enthusiasts will feel
right at home behind the wheel learning to navigate the private trails,
steep hills and craggy ledges of central Texas.
Geared for
off-road novices and experts alike, the program starts with a 90-minute
hands-on tutorial designed to educate owners on features such as Trail
Control and Terrain Management System with G.O.A.T. Modes (goes over any
type of terrain). On properly equipped Bronco two- and four-door
models, owners get to try out available off-road technology tools like
the FordPass Performance app with off-road navigation, stabilizer
bar-disconnect, One-Pedal Drive, Trail Turn Assist, front and rear
differential lockers, and 360-degree camera system with spotter view.
Tutorials
are led by trail guides who will highlight design and technology
features, helping Bronco owners learn to better navigate off-road
courses and explore rugged trails. The experience covers trail etiquette
and recovery techniques, including how to equip and use gear like
recovery straps, winches and hi-lift jacks. Owners can venture out on
two- or four-hour trail drives designed to challenge their off-roading
skills while highlighting their vehicle’s capability.
Through
specially curated adventure extensions, Bronco owners can purchase added
outdoor activities, such as half-day kayak, fly-fishing, whitewater
rafting or mountain biking excursions. Days end around a campfire, where
attendees can share their experiences while building the Bronco
community among new friends.
Bronco and Bronco Sport owners can
leave their vehicles at home when they visit a Bronco Off-Roadeo
location, instead driving a model provided that’s similar to their own.
Attendees are responsible for transportation to and from the experience, as well as overnight accommodations. Friends and family members can join for a fee, as can other non-Bronco owners. Each Bronco Off-Roadeo location offers stay-and-play packages with area hotels or resorts, such as Horseshoe Bay Resort, a premier, lakeside golf resort near the Texas venue. At this award-winning facility, families can enjoy watercraft rentals, dining at seven on-property outlets, three championship golf courses, two resort-style pools, and daily resort activations. Details on the other three locations will be made available closer to each park’s opening later this summer and early fall.
Initial registration is only open to owners and order holders of a Bronco two-door, Bronco four-door or Bronco Sport Badlands vehicle. Order holders awaiting the arrival of their Bronco two- or four-door SUV can get behind the wheel of a Bronco before taking delivery their vehicle and will also receive a $250 voucher to use toward gear from the Bronco Off-Roadeo, or to apply to the cost of bringing a guest with them or toward optional adventure experiences.
The Bronco Sport is now on sale and the all-new two- and four-door Bronco goes on sale this summer.
