With the openings of the Porsche Studios Hanoi, in Vietnam, and Tainan, in Taiwan, the sportscar manufacturer presents its new concept for urban retail.
The first official pilot in a new retail concept has opened in Hanoi, Vietnam. The Destination Porsche idea, which is already being rolled out at Porsche Centres around the world, now injects an even more contemporary, boutique-like feel to Porsche Studios.
Focusing on excellent hospitality and shining a light on local creatives, the new facility isn’t just about allowing visitors to explore the cars on show, but will serve as a dedicated space for art installations and exhibitions by local artists who reflect the company’s innovative spirit and commitment to sustainability. The studio will also be used as an event space.
Focusing on excellent hospitality and shining a light on local creatives, the new facility isn’t just about allowing visitors to explore the cars on show, but will serve as a dedicated space for art installations and exhibitions by local artists who reflect the company’s innovative spirit and commitment to sustainability. The studio will also be used as an event space.
Visitors will be able to immerse themselves in Porsche’s heritage and learn more about the company’s drive towards electric mobility. The new destination in Hanoi also has a separate area where a member of the team can guide customers through the configuration and purchase process - undisturbed and in a private atmosphere. Meanwhile, an innovative configuration table - for individuals wishing to work through the inspiring list of options themselves - can be used as a projection surface for viewing a configured vehicle in augmented reality. Porsche Destination Charging, a global charging network with AC-charging points installed at exclusive lifestyle locations, is also set to become part of the facility.
Besides the pilot in Hanoi, the newly opened Porsche Studio Tainan City in Taiwan is also based on the new concept. Just like the Vietnamese Studio, it aims to create a relaxing, innovative space. The glass-fronted facility houses a specially curated library and blends digital innovation with inspiring artwork.
