The K8 represents a new model name for Kia and is the first model to show the brand’s new design identity as well as the contemporary new Kia logo.
With a focus on modern, premium
quality and dynamic performance, the K8 moves forward in the sports
sedan space and will build on the success of the K7 (known as Cadenza in
some markets) and continues Kia’s rise towards excellence in the
segment later this year.
The K8 features a modern innovative sedan that combines sportiness and performance with a progressive and sleek exterior design.
Taking
on an all-new name and the first model to be launched following Kia’s
recent rebrand, the K8 has been designed with the future in mind.
At
the front sits a new signature frameless ‘tiger nose’ grille that gives
the K8 presence and authority. The frameless grille, which is
integrated within the front bumper to give a clean yet expansive look,
features an intricate diamond lattice designed to express the movement
of light. The front lamps include a turn signal that resembles a star
could.
Symbolically pointing the way forward - and sitting
proudly at the very front of the K8, just above the reimagined ‘tiger
nose’ grille - is Kia’s contemporary new logo that expresses ‘symmetry’,
‘rhythm’ and ‘rising’ elements, embodying Kia’s confidence and renewed
commitment to customers.
The elongated K8 (5,015 mm) features a
sporty side profile with a dynamic character line that runs the length
of the sedan and takes inspiration from yachts sailing across calm
waters. A chrome finish runs along the DLO (Daylight Opening) line and
the bottom of the doors, and finishes its journey at the rear lamp -
adding confidence and gracefulness to the side of the sports sedan.
Completing
the progressive yet elegant front and side profile is a dynamic and
muscular rear-end that re-interprets the sedan of today as a modern
‘fastback’ passenger car. Strong, dropping shoulders add to the drama of
the K8 at the rear, while a clean tailored spoiler beautifully finishes
the sporty, low roofline.
Running below the spoiler lip is a
futuristic-looking horizontal taillight that carries across the jewel
patterned arrangements from the front and side and connects the K8’s
next-generation LED rear light clusters.
The 3D vertical clusters
hug the corners of the K8, emphasizing clean, angular lines at the rear
and further adding depth and width to the rear of the car.
The Kia’s new logo and first-ever K8 badge sit at the rear just below the horizontal light dash.
The
K8 will offer a comfortable yet high-performance driving experience
that will complement the simple, ergonomic ‘first class’ interior. The
new model signals an upward journey in design, technology and modernity
from the outgoing K7, delivering a class-leading package that redefines
the meaning of sports sedan.
