The company’s latest initiative is an expansion of Acura Precision Certified, the brand’s award-winning Certified Pre-Owned (CPO) Vehicle Program, enhancing the brand’s sales portal by incorporating non-certified used Acura vehicles.
The addition of used vehicles to
AcuraCertified.com is the latest step in Acura’s comprehensive approach
to attract young and first-time buyers to the premium brand. Acura’s
award-winning CPO program has experienced tremendous success over the
past several years and is currently on pace for a fourth straight year
of sales growth. Acura is one of a few luxury brands in positive CPO
sales territory last year, and with an all-time record month in August.
The
enhanced Acura Certified website enables customers to shop dealer
inventories of Acura used vehicles that include up to 10 previous model
years. Used and CPO vehicles are becoming an important gateway to
vehicle ownership for young and first-time buyers, stemming from the
ever-increasing new-vehicle transaction prices, making Acura’s effort to
offer used vehicles on its website an important opportunity to attract
new buyers.
Acura’s pre-owned vehicle initiative will continue to
add enhancements in the near future, including aligning with Acura’s
Precision Purchase online buying tool. This will take the process of
purchasing a used Acura vehicle to the next level by enabling customers
to complete most of the purchase process online.
