Based on Hyundai’s 45 EV concept, the Ioniq 5 will be the first car mated with the recently revealed Electric-Global Modular Platform (E-GMP), a dedicated battery electric vehicle (BEV) architecture.
The 30-second video, titled "The New
Horizon of EV", takes inspiration from the all-new Ioniq 5’s
yet-to-be-revealed design details, showing pixels and dots converging in
a white space representative of a new era of EV.
The teaser aims
to build anticipation and spark curiosity about the Ioniq 5 by
emphasizing three extras to be offered by the all-new model. "Extra
Power for Life" calls attention to the Ioniq 5’s vehicle-to-load (V2L)
bi-directional charging capability. "Extra Time for You" highlights its
fast-charging capability. "Extraordinary Experiences" hints at the BEV’s
soon-to-be-announced array of features.
The video’s release
follows Hyundai’s announcement, made in August 2020, that it will launch
a dedicated BEV lineup brand Ioniq in its bid to become one of the
world’s top EV manufacturers. Under Ioniq, Hyundai will launch a range
of EVs, including the Ioniq 5, a midsize CUV in early 2021; the Ioniq 6,
a sedan; followed by the Ioniq 7, a large SUV.
To facilitate its EV plans, Hyundai recently unveiled E-GMP,
the architecture that will underpin all of its new dedicated BEVs. The
platform offers increased development flexibility, powerful driving
performance, increased driving range, strengthened safety features, and
more interior space for occupants and luggage.
