A prestigious area in Gangnam, the new showroom in Daechi offers even better accessibility to cater to McLaren enthusiasts as well as supercar enthusiasts.
The new showroom design reflects
McLaren’s latest brand identity. The brand’s racing history is
celebrated with a distinct display of historic photos of the founder
Bruce McLaren and iconic models. The customer journey continues with the
most prominent feature in the showroom, the Woking Window. This is an
integral link for McLaren owners to connect with the McLaren
headquarters in the UK, the impressive screens allow owners to watch the
work process of the McLaren Production Centre (MPC) where all McLaren
vehicle are hand built.
Customer are directed to design their
dream vehicle specifications by stepping into the dedicated
configuration and bespoke lounge. The lounge area houses the
state-of-the-art 3D configurator alongside an extensive selection of
interior and exterior samples from the bespoke division, the McLaren
Special Operation (MSO).
As part of the move, its aftersales
workshop has relocated to Hannam-dong. The new facility will offer a
much larger space to service the increasing car parc in Korea with a
dedicated service bay for vehicle maintenance alongside an approved body
& paint repairer.
