The “G” in GV70 represents Genesis, while the “V” refers to the versatility that only a Genesis SUV can offer. Inspired by the design philosophy of ‘Athletic Elegance’, the GV70 features a sporty and powerful appearance.
The design of the GV70’s front is thoroughly unique. The iconic Crest Grille, which takes its shape from the Genesis logo, has been set lower than the Quad Lamps to reflect the SUV’s athletic nature, while the two-lined Quad Lamps evoke a sense of speed and dynamism. Skid plates placed on the bottom of the bumpers reinforce the SUV’s powerful image.
When viewed from the side, the GV70 exudes an elegant sensibility. The arching Parabolic Line, which begins at the top of the Quad Lamps and runs elegantly along the side of the SUV, creates a dramatic contrast with the muscular rear fenders. The sleek and elegant coupe-like roofline, along with the dropping chrome line to the C-pillar, accentuates the GV70’s unique athletic characteristic.
At the rear, the taillights feature the
ultra-thin, two-lined Quad Lamp, while all functional elements are set
in the bumper, helping to achieve exceptionally clean, pure forms. The
rear also features a number of subtle design details - including a
G-Matrix pattern-applied bumper, a unique vertical shaped muffler, and a
body-colored diffuser - that accentuate the GV70’s dynamic look.
The GV70’s interior exhibits characteristics of the elegant South Korean architectural philosophy, “the beauty of white space” - a design language based on maximizing passengers’ comfort and convenience. The driver centric layout of the interior borrows inspiration from the aerodynamic sections of aircraft wings.
Genesis also unveiled a
GV70 Sport model, which features an eye-catching design. The Sport model
includes an exclusively designed front bumper and 21-inch, G-Matrix
pattern-applied wheels, as well as dark chrome garnishes and a large
diameter exhaust, which evoke a pronounced dynamic expression. The Sport
model’s interior features exclusive colors and trim, including a sport
steering wheel and carbon-fiber appointed consoles and doors, which
accentuate its dynamic image.
For about two months, beginning on
October 29, Genesis will hold test drives of approximately 100
uncamouflaged GV70 SUVs that will be carried out across Korea for final
testing before the official launch.
During the final test drive
period, Genesis will also hold a "My Genesis" event, which will invite
participants to take photos of GV70s on the road and post them on
Facebook or Instagram with the hashtags #MyGenesis and #GV70. Genesis
will select the best posts and offer the winners special benefits.
