Pagani has extended its presence in the Middle East with the New Brand Office in Dubai. It is the first personalization studio in the region and offers an immersive brand experience.
The new Pagani Brand Center embodies the true essence of the Modenese Atelier, providing an exclusive personalization experience in typical Pagani style. Located in the Dubai Design District, home to leading hi-tech companies, designers and luxury brands, this unique space features the handcrafted signature Pagani furniture and details and makes the personal commissioning that defines the Pagani brand even more immersive and special.
Pagani customers are able to experience a wide selection of exclusive materials, colors, trims and fabrics that can be used on Pagani cars, cocooned in a quintessential Italian atmosphere where the aroma of the most exclusive Pagani leather will be mixed with that of coffee blends of a typical Italian espresso.
The experience is completed by the latest state-of-the-art digital visualization tools, that allow customers to visualize in real-time their very own specification. Pagani product experts will guide the client through this unique journey and support him with their deep knowledge about the Pagani products.
The new Pagani Brand Center embodies the true essence of the Modenese Atelier, providing an exclusive personalization experience in typical Pagani style. Located in the Dubai Design District, home to leading hi-tech companies, designers and luxury brands, this unique space features the handcrafted signature Pagani furniture and details and makes the personal commissioning that defines the Pagani brand even more immersive and special.
Pagani customers are able to experience a wide selection of exclusive materials, colors, trims and fabrics that can be used on Pagani cars, cocooned in a quintessential Italian atmosphere where the aroma of the most exclusive Pagani leather will be mixed with that of coffee blends of a typical Italian espresso.
The experience is completed by the latest state-of-the-art digital visualization tools, that allow customers to visualize in real-time their very own specification. Pagani product experts will guide the client through this unique journey and support him with their deep knowledge about the Pagani products.
On the occasion of the Dubai office official opening, the local audience will be able to see the new limited-edition Pagani Huayra Roadster BC for the first time.
The new model blends exquisite luxury and craftsmanship, sculpted design and state-of-the-art technology to stir emotions, not only for the few that will have the opportunity to drive this rare thoroughbred, but also to the many enthusiasts that will be able to see and hear it. A road machine created with the latest technologies derived by Pagani’s track experience.
From the aerodynamics to its exterior and interior design, and right down to its tiniest part, the Huayra Roadster BC’s chemistry and combination of advanced composite materials are unprecedented. Also, the elements that escape the eye of the expert have been optimized to offer genuine emotions and reach new horizons on multiple fronts. Like in a sophisticated watch, every single component of the Roadster BC is a concentration of Pagani’s ultimate design, technology and engineering expertise encapsulated in just 1,250 kg.
The new model blends exquisite luxury and craftsmanship, sculpted design and state-of-the-art technology to stir emotions, not only for the few that will have the opportunity to drive this rare thoroughbred, but also to the many enthusiasts that will be able to see and hear it. A road machine created with the latest technologies derived by Pagani’s track experience.
From the aerodynamics to its exterior and interior design, and right down to its tiniest part, the Huayra Roadster BC’s chemistry and combination of advanced composite materials are unprecedented. Also, the elements that escape the eye of the expert have been optimized to offer genuine emotions and reach new horizons on multiple fronts. Like in a sophisticated watch, every single component of the Roadster BC is a concentration of Pagani’s ultimate design, technology and engineering expertise encapsulated in just 1,250 kg.
