Honda took to the stage at Geneva to announce the further acceleration of its electrification ambitions. The company announced its intention to move 100 percent of its European sales to electrified powertrains by 2025.
This new ambition builds on the brand’s 2017 aim of two-thirds of its sales to be electrified by 2025, and places it firmly at the forefront of Honda’s global electrification shift announced as part of its 2030 vision.
Tom Gardner, Senior Vice President, Honda Motor Europe, said: "Since we made that first pledge in March 2017, the shift towards electrification has gathered pace considerably. Environmental challenges continue to drive demand for cleaner mobility. Technology marches on unrelenting and people are starting to shift their view of the car itself."
Further proof of Honda’s electrification ambition was seen in the shape of the Honda e Prototype. Unveiled for the first time at Geneva, the car previews Honda’s first production battery electric vehicle for the European market. Positioned as an urban commuter, the car features a competitive range of over 200 km and a ‘fast charge’ functionality providing 80% range in just 30 minutes. It also features trademark Honda driving dynamics with a sporty rear wheel drive configuration. The production version of the Honda e Prototype will be unveiled later this year.
Early in 2019, Honda successfully launched the all-new CR-V Hybrid, featuring its two-motor i-MMD full hybrid technology. Honda expects full hybrid technology to play a key role in meeting its aims of 100% electrification by 2025.
Early in 2019, Honda successfully launched the all-new CR-V Hybrid, featuring its two-motor i-MMD full hybrid technology. Honda expects full hybrid technology to play a key role in meeting its aims of 100% electrification by 2025.