For the first time, Rolls-Royce customers will be able to immerse themselves in a Virtual Reality (VR) experience for their Bespoke programme - thanks to impressive work by Nanyang Polytechnic (NYP) students. The super-luxury brand chose to partner with NYP in a first-of-its-kind collaboration with an Institute of Higher Learning in Singapore.
Nine groups of students from NYP’s School of Interactive & Digital Media (SIDM) were invited to create a simulated world that offers potential customers a glimpse of Rolls-Royce’s signature Bespoke service through immersive 360-degree motion graphics videos.
While all nine teams from SIDM’s Diploma in Motion Graphics & Broadcast Design and Diploma in Visual Effects created strong concepts, an independent judging committee comprising Rolls-Royce and VR industry executives finally selected two of the most outstanding VR experiences to showcase to the super-luxury brand’s customers in Singapore.
Rolls-Royce supported the project by offsetting software and licensing costs. Winning team members also received an Apple iPad each.
The winning VR videos introduce the endless possibilities for Rolls-Royce customers to create personal touches on their cars. Student Izz Irfan Sahlan, who worked on one of the selected VR videos, said: "Rolls-Royce is renowned for Bespoke Luxury design and craftsmanship, and it is a privilege to have this pinnacle company implementing our output."
Rolls-Royce starts piloting the VR experience to customers in Singapore from April.
Nine groups of students from NYP’s School of Interactive & Digital Media (SIDM) were invited to create a simulated world that offers potential customers a glimpse of Rolls-Royce’s signature Bespoke service through immersive 360-degree motion graphics videos.
While all nine teams from SIDM’s Diploma in Motion Graphics & Broadcast Design and Diploma in Visual Effects created strong concepts, an independent judging committee comprising Rolls-Royce and VR industry executives finally selected two of the most outstanding VR experiences to showcase to the super-luxury brand’s customers in Singapore.
Rolls-Royce supported the project by offsetting software and licensing costs. Winning team members also received an Apple iPad each.
The winning VR videos introduce the endless possibilities for Rolls-Royce customers to create personal touches on their cars. Student Izz Irfan Sahlan, who worked on one of the selected VR videos, said: "Rolls-Royce is renowned for Bespoke Luxury design and craftsmanship, and it is a privilege to have this pinnacle company implementing our output."
Rolls-Royce starts piloting the VR experience to customers in Singapore from April.
