Caterham posted record sales figures for 2016, with over 600 Sevens sold in the last 12 months. That figure is the highest 12-month sales result since 1996. More than half (55%) of cars were sold to UK customers, with 45% exported overseas.
The increase in sales has been supported by further growth in UK dealer network, adding representatives in the Northwest, Southwest and centrally in the Midlands with the launch of a bespoke Caterham dealership, while expansion of the iconic model range has also had a positive impact.
In 2016, the new Seven 310 and Seven Sprint models were unveiled. The retro-soaked Sprint in particular proved hugely popular, with all 60 examples - representing 10% of the year’s total sales - being sold within one week of the car being launched at the Goodwood Revival in September.
Despite the UK’s decision to leave the EU in June, Caterham's export sales remained consistently strong, with over 100 Sevens hitting French roads alone and over 60 Sevens unleashed in Japan.
The increase in sales has been supported by further growth in UK dealer network, adding representatives in the Northwest, Southwest and centrally in the Midlands with the launch of a bespoke Caterham dealership, while expansion of the iconic model range has also had a positive impact.
In 2016, the new Seven 310 and Seven Sprint models were unveiled. The retro-soaked Sprint in particular proved hugely popular, with all 60 examples - representing 10% of the year’s total sales - being sold within one week of the car being launched at the Goodwood Revival in September.
Despite the UK’s decision to leave the EU in June, Caterham's export sales remained consistently strong, with over 100 Sevens hitting French roads alone and over 60 Sevens unleashed in Japan.
