Buick reaches 1 million annual global sales in record time

Buick Envision

Through September, global Buick deliveries worldwide totaled 1,046,746 vehicles for 2016. At no other point in the brand’s 113 years of business has this milestone been reached so quickly. Compared to the same span in 2015, nearly 200,000 more customers have taken delivery of a new Buick car or SUV.

Buick’s year-over-year growth of 23 percent is the highest in the industry for major brands selling vehicles in both North America and China. With three months left in the year, Buick is on track for its fourth consecutive all-time global sales record.

Buick currently ranks as the second-largest passenger-car brand in China and outsells key competitors including Acura, Audi, Infiniti and Lincoln in North America. In the U.S, year-to-date retail sales are the highest in 11 years.

Buick’s modern, smart SUV lineup is fueling the nameplate’s international growth. The compact Envision is on pace for more than 200,000 global sales in its second year in the market. Sales in North America began in May and demand has been strong, with Envisions averaging just 23 days on dealer lots. That’s far below the industry average of 65 days.

The Encore small SUV has increased its global sales each year since its launch less than four years ago and had its best U.S. sales month ever in September with 7,197 deliveries. A redesigned 2017 Encore just started arriving at dealerships with a standard 8-inch touchscreen, 4G LTE Wi-Fi, Apple CarPlay and Android Auto - a suite of connectivity features not offered by any competitor.

Recent U.S. Buick buyers cite quality and value among their top reasons for purchase, and the brand continues to provide top safety ratings as well. In September, the new Envision was given a Top Safety Pick Plus by the Insurance Institute for Highway Safety - the organization’s highest rating. The Cascada recently became the only convertible on sale today with a NHTSA 5-star rating.

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