Porsche is moving one step closer to digital transformation. The Stuttgart-based sportscar manufacturer has now opened the Porsche Digital Lab in Berlin, which will be used to identify and test innovative information technology solutions.
The Lab provides a platform for collaboration with technology companies, start-ups and the scientific community. Porsche is partnering with its subsidiary, the Ludwigsburg-based company MHP - one of the leading management and IT consultants in the automotive industry.
It employs several teams from Porsche and MHP, each of which is tasked with investigating how Porsche can take innovations from the fields of big data & machine learning, micro services & cloud technologies, and Industry 4.0 & the Internet of Things, and turn them into practical solutions. The tasks of these teams range from trend scouting and ideation to building IT prototypes and components. The work demands a creative approach and requires close contact with innovative technology companies.
The Porsche Digital Lab follows hot on the heels of Porsche Digital GmbH, which was recently established in Ludwigsburg. In contrast to the Digital Lab, which focuses on testing and the deployment of digital technologies in the company, Porsche Digital GmbH is centred around products and services for the customer. Networked mobility, intuitive control concepts and the vehicle architectures of tomorrow are the key elements of a digital ecosystem in which a host of new services and business models are developed. Both will work hand-in-hand on future projects.
The Lab provides a platform for collaboration with technology companies, start-ups and the scientific community. Porsche is partnering with its subsidiary, the Ludwigsburg-based company MHP - one of the leading management and IT consultants in the automotive industry.
It employs several teams from Porsche and MHP, each of which is tasked with investigating how Porsche can take innovations from the fields of big data & machine learning, micro services & cloud technologies, and Industry 4.0 & the Internet of Things, and turn them into practical solutions. The tasks of these teams range from trend scouting and ideation to building IT prototypes and components. The work demands a creative approach and requires close contact with innovative technology companies.
The Porsche Digital Lab follows hot on the heels of Porsche Digital GmbH, which was recently established in Ludwigsburg. In contrast to the Digital Lab, which focuses on testing and the deployment of digital technologies in the company, Porsche Digital GmbH is centred around products and services for the customer. Networked mobility, intuitive control concepts and the vehicle architectures of tomorrow are the key elements of a digital ecosystem in which a host of new services and business models are developed. Both will work hand-in-hand on future projects.
