Cadillac has appointed Andreas Schaaf to the position of vice president, Cadillac China, effective June 1, 2016. Schaaf will report directly to Cadillac Global President Johan de Nysschen and have operational responsibility for the China Cadillac business.
Schaaf currently serves as vice president, Cadillac Europe, a position he has held since July 2015. "I am certain that Andreas’ profound knowledge of customer expectations in Asia will continue to push Cadillac to the pinnacle of premium in China, our second largest market," said de Nysschen. The successor for the role of vice president, Cadillac Europe, will be part of a separate announcement that will be shared soon.
In Schaaf’s current role as vice president, Cadillac Europe, sales in the region have risen 90% year-to-date. Schaaf started his career at BMW in 1996 in product controlling, product management and strategy. He then moved to management and leadership positions in central marketing and sales for the Asia, Pacific, Africa and Eastern Europe regions. Schaaf served as vice president sales and marketing for the BMW Group in South Korea and from 2010 to 2012 he was president of BMW Group India, introducing the MINI brand on the sub-continent. Afterwards he headed Europe’s leading premium car sharing service DriveNow.
Schaaf currently serves as vice president, Cadillac Europe, a position he has held since July 2015. "I am certain that Andreas’ profound knowledge of customer expectations in Asia will continue to push Cadillac to the pinnacle of premium in China, our second largest market," said de Nysschen. The successor for the role of vice president, Cadillac Europe, will be part of a separate announcement that will be shared soon.
In Schaaf’s current role as vice president, Cadillac Europe, sales in the region have risen 90% year-to-date. Schaaf started his career at BMW in 1996 in product controlling, product management and strategy. He then moved to management and leadership positions in central marketing and sales for the Asia, Pacific, Africa and Eastern Europe regions. Schaaf served as vice president sales and marketing for the BMW Group in South Korea and from 2010 to 2012 he was president of BMW Group India, introducing the MINI brand on the sub-continent. Afterwards he headed Europe’s leading premium car sharing service DriveNow.
