The Mazda MX-5 has won the 2016 World Car Design of the Year award. It is the first time a Japanese model has won the award.
World Car Design of the Year was established by World Car Awards in 2006 to recognize excellence and innovation in car design. This year's winner was chosen by a panel of design experts and 73 automotive journalists from 23 different countries. The MX-5 was announced victorious over other finalists Jaguar XE and Mazda CX-3 at the New York Auto Show on March 24. In addition, the MX-5 was the finalist for the title of World Car of the Year 2016 and competed for the honor against the Audi A4 and Mercedes-Benz GLC.
The fourth-generation MX-5 is the sixth model in Mazda's new-generation lineup of vehicles featuring the full range of SkyActiv technology and Kodo - Soul of Motion design. Launched globally in 2015, the model has found favor with customers thanks to its vastly reduced curb weight, human-centered design and "Jinba-ittai" fun-to-drive feel. The MX-5 has won over 30 awards so far, including 2015-2016 Car of the Year Japan and 2016 UK Car of the Year.
World Car Design of the Year was established by World Car Awards in 2006 to recognize excellence and innovation in car design. This year's winner was chosen by a panel of design experts and 73 automotive journalists from 23 different countries. The MX-5 was announced victorious over other finalists Jaguar XE and Mazda CX-3 at the New York Auto Show on March 24. In addition, the MX-5 was the finalist for the title of World Car of the Year 2016 and competed for the honor against the Audi A4 and Mercedes-Benz GLC.
The fourth-generation MX-5 is the sixth model in Mazda's new-generation lineup of vehicles featuring the full range of SkyActiv technology and Kodo - Soul of Motion design. Launched globally in 2015, the model has found favor with customers thanks to its vastly reduced curb weight, human-centered design and "Jinba-ittai" fun-to-drive feel. The MX-5 has won over 30 awards so far, including 2015-2016 Car of the Year Japan and 2016 UK Car of the Year.
