Audi starts the new year with sales record

Audi Q7

Following last year’s record-breaking sales, Audi continues to grow in 2016. With around 143,150 units, the company managed to increase its year-on-year global deliveries by 4 percent in January.

Demand for the four rings developed especially positively in Europe, with sales increasing here by 6.5 percent to around 59,900 cars. The brand’s SUV models once again proved to be the global growth drivers. The cumulative sales of the Q3, Q5 and Q7 of around 46,350 units was 20.3 percent above the previous year’s figure.

In the Americas, Audi delivered around 16,600 units in January, 2.5 percent more than one year previously. Audi achieved its strongest growth in the region in Mexico, with sales up 9.8 percent to 1,178 cars. Despite the onset of a severe winter, which stifled growth in the United States over the past month, Audi still managed to exceed its record‑breaking start to the previous year once again: up 2.7 percent to 11,850 units sold.

In China, Audi made a successful start to the year. Here the company saw sales rise by 6.2 percent to 54,402 cars. The Q5 proved a very strong growth driver in this market. At 11,670 units, demand for the mid‑size SUV increased by 33.4 percent in the Chinese market.

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