With 225,121 vehicles delivered to customers worldwide, Porsche achieved a new record in 2015, exceeding the previous record of 189,849 cars in 2014 by 19 percent.
"The figures reflect the pulling power of our brand as well as the appeal of our products which we have launched on the market in the past few years," said Dr. Oliver Blume, Chairman of the Executive Board of Porsche AG. "Focusing completely on the development, production, and sales of highly emotional sports cars is paying off." However, sales are only a secondary yardstick for success for Porsche. "What is much more important for us are customer enthusiasm, return on sales, and secure jobs," said Blume.
The 911 legend continues unabated. The sports car icon recorded an increase over the previous year of four percent with just under 32,000 units delivered. The new 911 series will be available in the United States in March of 2016 with the flagship 911 Turbo available in April.
With more than 80,000 cars delivered globally, the Macan became the most coveted Porsche already in its first year of full availability. It is closely followed by the Cayenne (73,119 units). Compared with the previous year, the Macan and Cayenne achieved two-digit growth figures.
Cayman sales rose slightly by one percent. The Panamera and Boxster lagged behind the previous year levels. The reason for this is the upcoming model change from which Porsche is expecting renewed growth in 2016. In the future, the Boxster and Cayman will be branded as the 718 model series and will continue to advance both technically and optically.
For the first time, the strongest single market in 2015 was China where Porsche delivered 58,009 vehicles. Compared with 2014, this was an increase of 24 percent. In the United States 51,756 vehicles were delivered, a growth of 10 percent. The European market grew by 24 percent to 75,354 units where Germany was the strongest single market with a total of 28,953 vehicles delivered (up 21 percent).
"The figures reflect the pulling power of our brand as well as the appeal of our products which we have launched on the market in the past few years," said Dr. Oliver Blume, Chairman of the Executive Board of Porsche AG. "Focusing completely on the development, production, and sales of highly emotional sports cars is paying off." However, sales are only a secondary yardstick for success for Porsche. "What is much more important for us are customer enthusiasm, return on sales, and secure jobs," said Blume.
The 911 legend continues unabated. The sports car icon recorded an increase over the previous year of four percent with just under 32,000 units delivered. The new 911 series will be available in the United States in March of 2016 with the flagship 911 Turbo available in April.
With more than 80,000 cars delivered globally, the Macan became the most coveted Porsche already in its first year of full availability. It is closely followed by the Cayenne (73,119 units). Compared with the previous year, the Macan and Cayenne achieved two-digit growth figures.
Cayman sales rose slightly by one percent. The Panamera and Boxster lagged behind the previous year levels. The reason for this is the upcoming model change from which Porsche is expecting renewed growth in 2016. In the future, the Boxster and Cayman will be branded as the 718 model series and will continue to advance both technically and optically.
For the first time, the strongest single market in 2015 was China where Porsche delivered 58,009 vehicles. Compared with 2014, this was an increase of 24 percent. In the United States 51,756 vehicles were delivered, a growth of 10 percent. The European market grew by 24 percent to 75,354 units where Germany was the strongest single market with a total of 28,953 vehicles delivered (up 21 percent).
