Last year, when LeBron James tweeted "Rolling around in my K900. Love this car!!" and later stated he was a K900 driver before becoming Kia’s luxury ambassador.
Now, with sales of Kia’s rear-drive luxury sedan up considerably over 2014 levels, the 11-time NBA All-Star and avid car collector is tackling that skepticism head-on to prove the K900 is in fact "Fit For A King" in a new ad campaign from Kia Motors America (KMA).
In the spots - titled "Ten Mil," "1,000%" and "Spaceship" - James assembles a team of experts in his garage command post to help prove he drives a Kia K900 by responding to the following real tweets:
- "I’ll bet anyone $10,000,000 that LeBron doesn’t roll up to the games in a Kia."
- "There’s a thousand percent chance that there’s a zero percent chance that LeBron drives a Kia."
- "LeBron drives a Kia like I fly a spaceship."
James assumed the role of K900 Luxury Ambassador in October of 2014 after reaching out to Kia - the Official Automotive Partner of the NBA - for a firsthand experience with the flagship sedan aimed at confident, independent thinkers. "I was a Kia K900 driver and fan before we decided to become partners," said James. "For me, a partnership has to be authentic and real to who I am, and that’s what makes this one so special."
