Ford’s European sales rose 20 percent in November and improved its market share on rising demand for its newest passenger cars, SUVs and commercial vehicles. It was Ford’s best November in Europe since 2009.
The company sold 101,500 vehicles in its 20 traditional European markets last month, and 1,181,200 vehicles in the first 11 months of the year. This marked a year-over-year sales increase of 20.5 percent and 9.9 percent, respectively. Industry sales were up 13.9 percent in November, and 9.0 percent year-to-date.
"We are finishing 2015 with a lot of momentum and well positioned for an even better 2016," said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. "The new Ford showroom - from our new family cars, to our performance line-up, to our SUVs and commercial vehicles - is attracting new customers and really changing our brand image."
Ford’s total vehicle market share in the 20 markets grew 0.4 percentage points to 7.9 percent in November, and by 0.1 percentage point to 8.1 percent year-to-date. Across all 50 European markets, Ford’s market share improved by 0.7 percentage points to 7.6 percent in November, and by 0.5 percentage points to 7.7 percent year-to-date.
Ford’s sales in the higher value retail and fleet market, accounted for 78 percent of its car sales in November, 3 percentage points better than a year ago and 5 percentage points better than the industry average.
The company sold 101,500 vehicles in its 20 traditional European markets last month, and 1,181,200 vehicles in the first 11 months of the year. This marked a year-over-year sales increase of 20.5 percent and 9.9 percent, respectively. Industry sales were up 13.9 percent in November, and 9.0 percent year-to-date.
"We are finishing 2015 with a lot of momentum and well positioned for an even better 2016," said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. "The new Ford showroom - from our new family cars, to our performance line-up, to our SUVs and commercial vehicles - is attracting new customers and really changing our brand image."
Ford’s total vehicle market share in the 20 markets grew 0.4 percentage points to 7.9 percent in November, and by 0.1 percentage point to 8.1 percent year-to-date. Across all 50 European markets, Ford’s market share improved by 0.7 percentage points to 7.6 percent in November, and by 0.5 percentage points to 7.7 percent year-to-date.
Ford’s sales in the higher value retail and fleet market, accounted for 78 percent of its car sales in November, 3 percentage points better than a year ago and 5 percentage points better than the industry average.
