At the 13th Guangzhou International Automobile Exhibition, Nissan announced the addition of the 2016 Maxima to the company's lineup in the Chinese market. The premium flagship sedan will be offered to customers beginning in the first half of 2016.
Since making its global debut in New York earlier this year, the Maxima has been a hit in the U.S. market. The eighth-generation Maxima sets a new standard in the large sedan segment with its sophisticated styling, high performance and cutting-edge technology.
The 2016 Maxima features Nissan's latest global design language, including the "Emotional Geometry" body sculpting concept as well as the iconic signatures such as V-Motion grill, boomerang shaped lamps, kick-up C-pillar and floating roof. It is expected that the "4 door sports car" will resonate with China's young elites, seen as the trendsetters in the market.
Also at the Nissan booth are three recently launched models: the Lannia sedan specially designed by and for young Chinese, the all-new Qashqai crossover, and the all-new Murano crossover. All these models have been well received by young consumers locally and are part of the Dongfeng Nissan "Young Nissan" strategy to connect with this key demographic.
Since making its global debut in New York earlier this year, the Maxima has been a hit in the U.S. market. The eighth-generation Maxima sets a new standard in the large sedan segment with its sophisticated styling, high performance and cutting-edge technology.
The 2016 Maxima features Nissan's latest global design language, including the "Emotional Geometry" body sculpting concept as well as the iconic signatures such as V-Motion grill, boomerang shaped lamps, kick-up C-pillar and floating roof. It is expected that the "4 door sports car" will resonate with China's young elites, seen as the trendsetters in the market.
Also at the Nissan booth are three recently launched models: the Lannia sedan specially designed by and for young Chinese, the all-new Qashqai crossover, and the all-new Murano crossover. All these models have been well received by young consumers locally and are part of the Dongfeng Nissan "Young Nissan" strategy to connect with this key demographic.
