The Hyundai Tucson is the Most Loved CUV, according to Strategic Vision’s 2015 Customer Love Index.
Strategic Vision, a San Diego research-based consultancy, published the brand-new index this year based on its quantitative, annual, syndicated National Vehicle Experience study, which examines factors that drive owner satisfaction with and loyalty to nearly all major automakers.
"The Tucson is a great product with a nice level of standard features at a great price, and is backed by the best warranty in the industry," said Alexander Edwards, president, Strategic Vision. "This combination creates a very positive impression of Hyundai as a brand, one that many buyers share with their friends and family."
For the 2015 Strategic Vision National Vehicle Experience Study, 44,000 owners provided insight on the factors that make or break the new-car buyer’s experience. Vehicles were assessed on overall experience, loyalty intention, advocacy, vehicle attributes, emotional delivery and overall value. Assessments fused emotional aspects of the categories to identify when consumers go beyond the point of satisfaction to truly loving their new-buyer experience.
"The Tucson is engineered to give consumers a truly rewarding buyer and owner experience, with outstanding design, safety technology and performance," said Mike O’Brien, vice president, corporate and product planning, Hyundai Motor America. "Earning the spot for the most-loved CUV shows that we bring something unique and exciting to the table that other CUVs don’t."
Strategic Vision, a San Diego research-based consultancy, published the brand-new index this year based on its quantitative, annual, syndicated National Vehicle Experience study, which examines factors that drive owner satisfaction with and loyalty to nearly all major automakers.
"The Tucson is a great product with a nice level of standard features at a great price, and is backed by the best warranty in the industry," said Alexander Edwards, president, Strategic Vision. "This combination creates a very positive impression of Hyundai as a brand, one that many buyers share with their friends and family."
For the 2015 Strategic Vision National Vehicle Experience Study, 44,000 owners provided insight on the factors that make or break the new-car buyer’s experience. Vehicles were assessed on overall experience, loyalty intention, advocacy, vehicle attributes, emotional delivery and overall value. Assessments fused emotional aspects of the categories to identify when consumers go beyond the point of satisfaction to truly loving their new-buyer experience.
"The Tucson is engineered to give consumers a truly rewarding buyer and owner experience, with outstanding design, safety technology and performance," said Mike O’Brien, vice president, corporate and product planning, Hyundai Motor America. "Earning the spot for the most-loved CUV shows that we bring something unique and exciting to the table that other CUVs don’t."
