Land Rover is previewing the Evoque Convertible by placing a collection of full-size wireframe sculptures in the iconic streets of the UK's capital.
The installations were displayed outside prestigious London locations including the world famous Harrods department store on Brompton Road, Knightsbridge and in notable Mayfair addresses.
The bespoke sculptures were designed by Land Rover's own design team, using advanced computer modelling to accurately outline the shape of the forthcoming Evoque Convertible. Crafted from aluminium and finished in a range of vibrant colours, the wireframe sculptures illustrate the elegant evolution of the Range Rover Evoque's transformation from Coupe to Convertible.
The installations were displayed outside prestigious London locations including the world famous Harrods department store on Brompton Road, Knightsbridge and in notable Mayfair addresses.
The bespoke sculptures were designed by Land Rover's own design team, using advanced computer modelling to accurately outline the shape of the forthcoming Evoque Convertible. Crafted from aluminium and finished in a range of vibrant colours, the wireframe sculptures illustrate the elegant evolution of the Range Rover Evoque's transformation from Coupe to Convertible.
Gerry McGovern, Land Rover Design Director and Chief Creative Officer, said: "The Range Rover Evoque Convertible is perfectly suited to the urban surroundings of a city like London and it's the perfect place to showcase the world's first luxury compact SUV convertible. The locations chosen reflect the refined and luxurious lifestyle of an Evoque Convertible customer - two attributes this vehicle delivers in abundance."
