The first 2016 Mazda MX-5 Launch Edition in the United States sold to an online bidder for $50,000.
One hundred percent of the proceeds from the sale will benefit St. Jude Children’s Research Hospital that is leading the way the world understands, treats and defeats childhood cancer and other life-threatening disease.
In addition to the MX-5 Launch Edition, the winning bidder also received a Mazda-branded BOSE SoundLink Mini Bluetooth speaker in a gift box, along with select items from Mazda’s upcoming Heritage Collection apparel line. Based on the premium MX-5 Grand Touring, all Launch Edition vehicles come in Soul Red with a Sport Tan leather interior - a color combination exclusive to the Launch Edition for 2016.
Power is provided by a 2.0-liter SkyActiv engine which produces 155 hp and 200 Nm of torque. It can be paired to either a six-speed manual or an optional six-speed automatic transmission.
