The Cruze, Chevrolet’s best-selling car around the world, has surpassed 3.5 million global sales, a milestone that comes as the company prepares to introduce the next-generation Cruze on June 24.
The Cruze is sold in 115 countries. The top global markets include China, the United States, Brazil and Canada.
In the United States, the Cruze's total sales were 273,060 units in 2014, a 10 percent increase over 2013. It is also the segment’s second-best seller to customers under 25 in the United States. Importantly, the Cruze brings new buyers to Chevrolet, 35 percent of all buyers are new to the brand. Additionally, of those who trade in a Cruze, 56 percent stay with Chevrolet and 23 percent trade in for another Cruze.
The 2016 Cruze will build on the current model’s success, aiming to elevate the segment with more of the features increasingly important for today’s compact car buyers. It will be larger yet lighter than the current model, with new technologies, new powertrains and additional available safety features that will bring a higher level of sophistication to the compact car segment.
When the next Cruze hits showrooms in early 2016, more than 95 percent of Chevrolet’s U.S. product lineup will be less than three years old. The 2016 Cruze will be one of the first Chevrolets to offer Android Auto and Apple CarPlay.
