Mercedes-Benz launches campaign to support Jurassic World
Approved by:
Tan Dung
Updated:
May 18, 2015
This summer, when the long-awaited next installment of the groundbreaking Jurassic Park series, Jurassic World, arrives in theaters, an entire fleet of Mercedes-Benz vehicles will share the spotlight.
Alongside the iconic G-Class, Unimog, Sprinter models, the all-new GLE Coupe will play a leading role in the epic action-adventure. The GLE 450 AMG Coupe makes its film debut as the official car of Jurassic World operations manager Claire, played by Bryce Dallas Howard.
"In 1997 the Mercedes-Benz M-Class made its first official appearance in the Hollywood Blockbuster 'The Lost World: Jurassic Park'. Today, 18 years later, another Mercedes-Benz car will debut in a significant role in the latest installment of the groundbreaking Jurassic Park series named Jurassic World: the new GLE Coupe," said Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. "We are delighted to continue our partnership with a multitude of Mercedes-Benz vehicles and will promote the film and our cars with many exciting global marketing activities."
Jurassic World will be released in 3D by Universal Pictures on June 12.
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