Mazda North American Operations (MNAO) has just launched a new Driving Matters campaign which promises to create an "emotional connection to the brand."
The all-new Driving Matters campaign will showcase various aspects of what makes the driving experience so important. As part of the campaign, the company has released a new commercial called "A Driver’s Life" which chronicles the major moments and stages in a driver’s life.
"Through the Driving Matters campaign, consumers will get a glimpse at why driving matters so much to Mazda and why we obsess over every detail in designing our cars," said Russell Wager, vice president of marketing, MNAO. "Whether it’s for safety purposes or for maintaining our ‘fun to drive’ nature, it all comes down to the fact that driving matters to our customers and it matters to us."
The campaign will launch on Friday May 22 in cinema and television with a mixture of a :60 and :30 second ads.
