Ford named "Most Innovative Volume Brand 2015"
Approved by:
Tan Dung
Updated:
May 3, 2015
Ford has been named the "Most Innovative Volume Brand 2015" for its safety and semi-autonomous driver technologies at the tenth annual AutomotiveINNOVATIONS awards.
The Centre of Automotive Management based in Germany named Ford the category winner after considering innovations from 18 global automotive groups representing 53 brands. The new Focus also won in its class and the all-new Mondeo was in the top three for its segment.
Ford won the awards for safety and driver assistance systems including Active Park Assist that helps drivers to park alongside other cars, and in parallel parking spaces; and automatic braking technology Active City Stop that operates at speeds of up to 50 km/h.
The judging panel also recognised Ford for the award-winning1.0-liter EcoBoost engine that last year became the first engine to be named International Engine of the Year three years in a row, and the company’s Electronic Stability Programme technology.
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