The Honda Accord and Civic are the two best-selling cars with under-35 buyers over the past 11 years, according to Honda analysis of cumulative registration data from IHS Automotive.
The Accord and Civic, which were also the top retail-selling cars in their respective segments in 2013 and 2014, with combined registrations of more than one million vehicles in the U.S. to "Millennials" from 2004 - 2014, more than any other two cars across the industry.
"Honda is a company with a youthful spirit, and that comes through strongly in our products and our appeal with younger buyers," said John Mendel, Executive Vice President of American Honda Motor Co., Inc. "The epic new Civic that we're launching this fall, together with all-new products like the HR-V crossover coming this spring and the new Fit, will really strengthen our relationship with young buyers in the days ahead."
Honda is preparing to launch an all-new Civic that will further strengthen the model's appeal with younger buyers, offering dynamic styling and higher levels of fuel efficiency and turbocharged performance, along with more cutting-edge technology and customer choice. The company took the wraps off the Civic concept at the New York Auto Show on Wednesday, showing off the dynamic, sporty and sophisticated new design direction it will take with its all-new Civic.
