Ford has just posted its best U.S. retail sales in nine years, driven by strong demand for its new products, including the F-Series, Mustang and Transit.
The American carmaker continues prioritizing retail sales to meet strong consumer demand, resulting in lower fleet and overall sales for the month. Ford’s March retail sales were up 1 percent, fleet sales were down 13 percent, and overall sales were 235,929 vehicles, down 3 percent.
Retail demand for the F-Series was strong, with March retail sales up 10 percent. Meanwhile, the Transit along with the Transit Connect and E-Series provided a 42 percent increase in total Ford van sales with 20,821 vehicles sold in March. This is Ford’s best March commercial van sales performance since 1994, and its best first-quarter sales performance since 1995.
The Explorer's sales were up 17 percent, with 20,765 vehicles in March. This marks the best March sales results for America’s top-selling midsize SUV since 2005.
Mustang sales of 12,663 cars increased 36 percent - representing the pony car’s best March performance since 2007 and further solidifying it as America’s best-selling sports car since launch of the all-new model last fall.
Lincoln retail sales rose 7 percent versus a year ago, as the Lincoln MKC continues to build momentum for the luxury brand with sales topping 2,000 vehicles in March. The Navigator also contributed to the gains, posting a 47 percent increase compared to a year ago.
