Ford of Europe’s all-new and refreshed models - led by the Mondeo, Kuga, EcoSport and Transit commercial vehicle range - helped the company increase sales and market share again in February.
Ford sold 78,100 vehicles in total in its 20 traditional European markets in February, and 166,600 vehicles in the first two months of the year - a year-over-year increase of 11.7 percent and 10.4 percent, respectively. This compares to industry-wide growth of 7.1 percent in February and 6.8 percent year-to-date.
The company’s total vehicle market share rose by 0.3 percentage points in both periods, to 7.3 percent in February and to 7.5 percent year to date.
"We are seeing very healthy customer response to our newest vehicles - from the Mondeo, Focus and EcoSport to our all-new line of Transit commercial vehicles," said Peter Fleet, vice president, Sales, Ford of Europe. "The market is strengthening gradually and we expect to continue to build momentum this year with exciting new vehicles like the Focus ST, Mustang, S-MAX and the launch of our new upscale Vignale line."
Ford’s improvement in Europe is largely driven by strong sales in higher value sales channels including the private retail and the fleet sector. Ford’s retail market share jumped by a full percentage point to 8.1 percent in February, and by 0.7 percentage points to 8.2 percent year to date. The company’s combined sales in the retail and fleet market accounted for 74 percent of its passenger car sales in February, 6 percentage points better than industry average.
