BMW aims to continue its success story in 2015 despite the current volatile environment. "We are targeting solid growth, and hence new record figures for sales volume and group profit before tax in the current financial year," stated Norbert Reithofer, Chairman of the Board of Management of BMW AG at the Annual Accounts Press Conference on Wednesday in Munich.
Momentum in 2015 will come from the company's attractive model range, the market launch of 15 new models and model revisions as well as from the expected positive development of international automobile markets. Against that, personnel costs will continue to rise and upfront expenditure for new technologies will remain at a high level. The political and economic environment is also expected to remain volatile.
The automotive segment is forecast to achieve solid sales volume growth in 2015. This will be driven by new models, including the revised 1-Series and the new spacious seven-seater 2-Series Gran Tourer presented at the Geneva Motor Show, as well as the new 7-Series, preparations for which are already well under way at the Dingolfing plant. The company predicts that it will remain the world's leading premium car company in 2015.
