"We’ve had a good start to the year with February setting another sales record," said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. "I am confident that our fresh model line-up, including the brand new BMW 2 Series Gran Tourer and the updated BMW 1 Series we’ve just premiered at the Geneva Motor Show, will provide the momentum to keep us growing in 2015."
The BMW brand enjoyed its best ever February with 131,416 vehicles delivered to customers worldwide, an increase of 5.2 percent. Year-to-date sales rose 5.7 percent compared with the same period last year, totalling 255,981. Demand for the 2-Series is strong with a total of 7,302 vehicles delivered to customers in February.
The 2-Series Active Tourer accounted for most of those sales with 5,360 units delivered to customers worldwide in the second month of the year. The larger 2-Series Gran Tourer, which will be the first seven-seater in its segment available with four-wheel drive, is expected to build on the Active Tourer’s success when it comes onto the European market in June.
The 4-Series was delivered to a total of 9,636 customers in February while the X4, launched in summer last year, achieved sales of 4,040 units. The X5 continues to be a strong growth driver for the brand with sales up 46.0 percent on the same month last year and the X6 also saw an increase in sales, up 5.9 percent to a total of 2,819 units. Sales of BMW i vehicles totalled 2,165 units in February with 1,824 i3s and 341 i8s delivered to customers. In 2014 - its first year on sale - the i3 was the world’s third most popular electric car with around 16,000 units sold.
Following the model change last year, the MINI brand saw sales rise 27.1 percent to total 20,303 units. 2015 has seen the best start to the year in the brand’s history with a total of 37,678 vehicles delivered to customers in the first two months, an increase of 19.7 percent compared to the same period last year. The new MINI 3-door is proving a great hit with customers: 7,877 units were delivered worldwide in February, up 69.8 percent on the same month last year, when sales were affected by the model change. The MINI 5-door is also seeing strong sales, with a total of 5,088 units sold in February.
Globally, the BMW Group achieved higher sales in all regions compared with February last year. Year-to-date figures are also up around the world, in line with the corporate strategy of balanced growth worldwide.
