In terms of spectacular turnarounds, there are a few examples of businesses and brands that have emerged from the depths of despair to become iconic industry leaders. Take automotive brand Vauxhall, for example, which struggled to make an impact during its formative years and failed to win the trust of a global audience. This all changed with the launch of the iconic Chevette in 1975, however, which revolutionised the brand and laid the foundations for longer-term growth.
Why is Vauxhall such a popular car brand?
There are numerous reasons why Vauxhall has emerged as such a popular car brand, many of which are showcased in the cars that they manufacture. With this in mind, let’s take a look at some of the brands key selling features:
Genuine vale for money
Vauxhall is renowned as a working class automotive brand, which appeals to a wide demographic of households. The brand has therefore worked hard on delivering genuine value for money, both in terms of new models and those available through online dealers such as MotorPoint. It is as an eminently affordable and accessible brand that Vauxhall has made its name, and continued to appeal to a wide number of consumers from all around the world.
Affordable style and design
One of the issues with previous Vauxhall models was that they tended to rust quickly and easily, creating an ugly visual spectacle over time. This was something that the brand addressed with its first Chevette, which was extremely stylish and well-designed without compromising on Vauxhall’s trademark cost-effectiveness and versatility. While there may be more stylish cars on the market, few offer the same unique combination of aesthetic appeal and affordability.
Constantly improving performance
With its later models, Vauxhall has also earned a well-deserved reputation as a high performance of fuel-efficient brand. This is extremely well embodied by the Astra, which has an extremely punchy and impressive performance that has earned rave reviews from prestigious publications such as Top Gear magazine. The launch of the Astra has certainly challenged the notion that Vauxhall delivers dull company run-arounds, and instead infused the brand with a tangible sense of flair, pace and excitement. This has been much needed, especially in such a competitive and performance-led automotive market.
With these points in mind, it is easy to see why Vauxhall is such a popular automotive brand. With an increased eye for innovation, the brand is likely to win the hearts and minds of even more consumers over the course of the next decade.
Why is Vauxhall such a popular car brand?
There are numerous reasons why Vauxhall has emerged as such a popular car brand, many of which are showcased in the cars that they manufacture. With this in mind, let’s take a look at some of the brands key selling features:
Genuine vale for money
Vauxhall is renowned as a working class automotive brand, which appeals to a wide demographic of households. The brand has therefore worked hard on delivering genuine value for money, both in terms of new models and those available through online dealers such as MotorPoint. It is as an eminently affordable and accessible brand that Vauxhall has made its name, and continued to appeal to a wide number of consumers from all around the world.
Affordable style and design
One of the issues with previous Vauxhall models was that they tended to rust quickly and easily, creating an ugly visual spectacle over time. This was something that the brand addressed with its first Chevette, which was extremely stylish and well-designed without compromising on Vauxhall’s trademark cost-effectiveness and versatility. While there may be more stylish cars on the market, few offer the same unique combination of aesthetic appeal and affordability.
Constantly improving performance
With its later models, Vauxhall has also earned a well-deserved reputation as a high performance of fuel-efficient brand. This is extremely well embodied by the Astra, which has an extremely punchy and impressive performance that has earned rave reviews from prestigious publications such as Top Gear magazine. The launch of the Astra has certainly challenged the notion that Vauxhall delivers dull company run-arounds, and instead infused the brand with a tangible sense of flair, pace and excitement. This has been much needed, especially in such a competitive and performance-led automotive market.
With these points in mind, it is easy to see why Vauxhall is such a popular automotive brand. With an increased eye for innovation, the brand is likely to win the hearts and minds of even more consumers over the course of the next decade.
