Ford has announced overall retail sales for the ASEAN region in 2014 that rose more than 5 percent from the previous year to a record 100,824 units.
The company’s ASEAN sales were driven by record full-year performances in the Philippines, Vietnam, Malaysia, Cambodia and Myanmar, as well as full-year market share gains in Thailand amidst a significant domestic industry slowdown.
Leading Ford’s ASEAN sales was the segment-defining and the Thai-built Ranger, which became the best-selling pickup truck in 2014 in the Philippines, Vietnam, Cambodia, Myanmar and the second-best seller in Malaysia. The Ranger's sales across the ASEAN region increased 10 percent from a year ago to 50,190 units.
Ford’s 2014 sales were also given a boost with the launch of the all-new EcoSport compact urban SUV, which is helping define a whole new vehicle segment across the ASEAN markets.
The newly-launched EcoSport quickly became Ford’s second best-selling nameplate in the key markets of Thailand, the Philippines, Vietnam, Malaysia, and Indonesia, finishing 2014 with total ASEAN sales of 18,149 units.
"We intend to continue leveraging our global Ford resources and product portfolio to introduce our latest technologies in Thailand and across ASEAN," said Matt Bradley, president, Ford ASEAN. "Ford is firmly committed to developing and promoting vehicles and technologies that improve fuel efficiency and reduce carbon emissions, help support environmental sustainability, and offer consumers greater choice and benefit."
