Dodge is giving its Viper flagship an unprecedented level of exclusivity, announcing a new custom Viper GTC model and a new program that gives Viper customers the opportunity to create their very own one-of-one American hand-built exotic performance car.
With 8,000 exterior color options, 24,000 custom stripe colors, 10 wheel options, 16 interior trims and 6 aero packages, there are more than 25 million ways for buyers to customize their one-of-a-kind Dodge Viper. To help buyers confirm their color choice, Dodge will provide a complimentary Viper speed form replica so they can confirm their color selections before their Viper is built.
From the time the customer Viper order is placed in the system to the moment they pick up or take delivery of their Viper, the Viper Concierge will provide the new owner behind-the-scenes stories and pictures about their custom, hand-built Viper.
It takes between 140 and 160 hours to hand paint each Viper before it goes to assembly, and owners will get regular updates, including pictures of the meticulous paint process and each phase of the handcrafted assembly. Updates will come via a mobile-friendly personalized website, moderated by the Viper Concierge for each custom Viper owner.
The Viper GTC will be priced from $94,995 and Dodge will begin accepting orders next month.
