The Korean luxury hotel chain Lotte just opened its new branch in Hanoi, Vietnam, offering a brand new 5-star experience. In order to underline its premium status and well-equipped infrastructure, Lotte Hotel Hanoi chose "The best car in the world" - the Mercedes-Benz S-Class and two E-Class for its premium chauffeur service. This selection also demonstrates the similarity of both brands in building a new customer experience, so-called "Modern luxury".
Lotte Hotel Hanoi has its clear reasons for coming to Mercedes-Benz. The S-Class will definitely satisfy top-demanding VIPs and high-class travellers with its splendid interior space and top safety features. Hardly will hotel guests find "Hot Stone" massage, the mystery Ambient Lighting, the hi-end Burmester audio quality somewhere else. Coming out the airport, being picked up by an S400L and getting into the saloon after a gently soft-close, you realize this is more than just a means of transportation, it’s also about status. What an exclusive experience for an approachable scope with complements of Lotte Hotel Hanoi.
"We want to set a new benchmark in terms of hospitality experience, even in chauffeured service. We had to find a car that really matches with the panoramic view from the sky, the He:on bedding system and other exclusive amenities. It can’t be any car but an S-Class. We are a new comer, but we will differentiate ourselves by a new approach of luxury: really modern, relaxed and self-fulfilling," said Mr. Lee Jung Youl, General Manager of Lotte Hotel Hanoi.
"As we are conveying the modern luxury experience to our valued customers, we fully appreciate and support the investment of Lotte Hotel Hanoi in chauffeured service. The sophisticated guests of Lotte will receive a progressive luxury standard instead of the traditional one. We are happy to have such a companion in terms on customer-orientation in the hospitality industry," said Mr. Michael Behrens, General Director of Mercedes-Benz Vietnam.
The hotel also diversified its chauffeur fleet with two new E400 Elegance cars to meet demands of business people and families. For business travelers, the absolute comfort as well as the subtle appearance of the E400 will soften their trip after stressful working hours. For active families, the plentiful power from the 333 hp twin-tubo V6 engine will accompany them while exploring the capital of Vietnam.
