Ford has just announced sales of the Ranger in Asia Pacific rose 16 percent in the first half of 2014 to over 40,600 units.
Australia and New Zealand reported strong growth for the Ranger, up 27 percent from a year ago to more than 16,200 units. This included a record June performance with sales that jumped 39 percent to nearly 3,800 units.
"The strong demand for the Ranger, specifically XLT and WildTrak models, has been driving Ranger’s success. Australian and New Zealand customers, both individual customers and small businesses love its robustness, design and engine lineup," said Bob Graziano, President and CEO, Ford Australia.
Strong demand across the ASEAN region has helped the Ranger firmly secure its position as Ford’s best-selling vehicle there, with overall sales rising nearly 9 percent in the first half of the year to over 22,000 units.
"Our customers throughout ASEAN appreciate the Ranger’s versatility, durability and all-purpose practicality," said Matt Bradley, president, Ford ASEAN. "Its distinctive styling, car-like comfort, and powerful yet fuel efficient engine are also helping drive the Ranger’s widening appeal to so many customers."
In Ford’s Asia Pacific emerging markets, which includes 22 fast-growing economies in the region, sales of the Ranger have risen 20 percent in the first half of the year to over 2,170 units.
